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Webinars


Creating a Data-First Digital Marketing Strategy

Register for Upcoming Webinar: March 25, 2021 2:00 pm

In a time when financial marketers are leveraging greater digital marketing tactics to reach and engage their target audience, marketers can easily become consumed with focusing on the channel versus the audience and overall digital strategy. This mindset can create inefficient marketing processes, underperforming campaigns, and poorly deployed budgets. In this webinar, we will share how to create a data-first digital strategy, that will allow you to gain better insights into your digital, website, and customer analytics, so you can create a well-informed and effective digital marketing strategy.

Join us for this discussion where we will go over:

  • Understanding digital, website, and customer analytics that matter
  • Learn about various digital marketing channels and how they can be leveraged
  • Garner insights on industry-related digital marketing performance and see how you stack up
  • Establishing measurements of success that align with channels and business objectives

All Webinars


March 20, 2020

Jill Castilla: Leading a Community During Crisis

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March 17, 2020

Be Social at a Distance: Communicating COVID-19

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February 19, 2020

Gamification: Engaging Your Community Through Competition

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January 21, 2020

Proposed CRA Changes: What You Need to Know

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December 18, 2019

Five Things to Know Before Running Your Next Campaign

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October 30, 2019

Managing Your Reputation with Reviews and Listings

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September 25, 2019

All Hands on Deck: Why Social Media Should be Part of Your PR Plan

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August 28, 2019

School’s in Session: Marketing to Gen Z

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July 24, 2019

More CTAs for Your Buck: Navigating Paid Social Media

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June 19, 2019

Building Your Financial Brand Using Instagram

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May 22, 2019

How to Stay Compliant on Social

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April 30, 2019

Social Literacy for Your Financial Literacy Program

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April 11, 2019

Getting Started: Social Media Thought Leadership

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March 27, 2019

Sell, Don’t Spam: Tips for Social Selling

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February 3, 2019 2:00 pm

Planning Social Media Responses

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