Webinars
Creating a Data-First Digital Marketing Strategy
In a time when financial marketers are leveraging greater digital marketing tactics to reach and engage their target audience, marketers can easily become consumed with focusing on the channel versus the audience and overall digital strategy. This mindset can create inefficient marketing processes, underperforming campaigns, and poorly deployed budgets. In this webinar, we will share how to create a data-first digital strategy, that will allow you to gain better insights into your digital, website, and customer analytics, so you can create a well-informed and effective digital marketing strategy.
Join us for this discussion where we will go over:
- Understanding digital, website, and customer analytics that matter
- Learn about various digital marketing channels and how they can be leveraged
- Garner insights on industry-related digital marketing performance and see how you stack up
- Establishing measurements of success that align with channels and business objectives
All Webinars

Jill Castilla: Leading a Community During Crisis

Be Social at a Distance: Communicating COVID-19

Gamification: Engaging Your Community Through Competition

Proposed CRA Changes: What You Need to Know

Five Things to Know Before Running Your Next Campaign

Managing Your Reputation with Reviews and Listings

All Hands on Deck: Why Social Media Should be Part of Your PR Plan

School’s in Session: Marketing to Gen Z

More CTAs for Your Buck: Navigating Paid Social Media

Building Your Financial Brand Using Instagram

How to Stay Compliant on Social

Social Literacy for Your Financial Literacy Program

Getting Started: Social Media Thought Leadership

Sell, Don’t Spam: Tips for Social Selling
