Webinars
Creating a Data-First Digital Marketing Strategy
In a time when financial marketers are leveraging greater digital marketing tactics to reach and engage their target audience, marketers can easily become consumed with focusing on the channel versus the audience and overall digital strategy. This mindset can create inefficient marketing processes, underperforming campaigns, and poorly deployed budgets. In this webinar, we will share how to create a data-first digital strategy, that will allow you to gain better insights into your digital, website, and customer analytics, so you can create a well-informed and effective digital marketing strategy.
Join us for this discussion where we will go over:
- Understanding digital, website, and customer analytics that matter
- Learn about various digital marketing channels and how they can be leveraged
- Garner insights on industry-related digital marketing performance and see how you stack up
- Establishing measurements of success that align with channels and business objectives
All Webinars
Jill Castilla: Leading a Community During Crisis
Be Social at a Distance: Communicating COVID-19
Gamification: Engaging Your Community Through Competition
Proposed CRA Changes: What You Need to Know
Five Things to Know Before Running Your Next Campaign
Managing Your Reputation with Reviews and Listings
All Hands on Deck: Why Social Media Should be Part of Your PR Plan
School’s in Session: Marketing to Gen Z
More CTAs for Your Buck: Navigating Paid Social Media
Building Your Financial Brand Using Instagram
How to Stay Compliant on Social
Social Literacy for Your Financial Literacy Program
Getting Started: Social Media Thought Leadership
Sell, Don’t Spam: Tips for Social Selling
