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Mastering Your Financial Brand’s Online Presence, Reputation & Risk

Scheduled Time : June 29, 2023 3:00 pm

How your organization is discussed and represented online can have a major impact–positive or negative–on your financial brand, especially in the current banking climate. From search results to social media, your presence and reputation online has never been more critical and building digital trust is especially important. 

In this webinar, digital marketing and industry expert Ben Pankonin is joined by financial brand builder Jordyn Swanson for an in-depth look at online presence across multiple channels. We dive into listings and reputation management online to discuss local SEO and the importance of organic search map rank algorithms and your online listings and what it takes to manage them across data aggregators and review platforms customers frequent. We also talk about managing risk and reputation across channels, including social media and web monitoring, generating and managing reviews, and more. It all adds up to the kind of trust and credibility community banks, credit unions, and financial brands need now more than ever.

Key Takeaways

  • Insights into managing online listings thoroughly and effectively
  • Tips for unifying messaging and providing accurate information
  • Mitigating social media and online risk
  • Instilling trust to achieve long-term deposit growth