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Building Trust amid SVB: What Banks Need to Communicate Now

Scheduled Time : April 26, 2023 2:30 pm

In the aftermath of the Silicon Valley Bank collapse, business leaders, policymakers, and citizens have offered a range of responses. But, how exactly should banks be responding? How do you communicate safety and soundness in the boardroom, to frontline staff, to commercial depositors, and to your community?

In this webinar, Social Assurance Founder and CEO Ben Pankonin addresses the challenges community banks are facing from his uniquely pertinent position at the intersection of banking and social media. He and bank business development expert Jordyn Swanson break down the sometimes-dizzying news cycle into clear, actionable steps for banks to use right now.  

Key Takeaways

  1. How to communicate in the boardroom, with depositors, and with the community
  2. Action steps for cutting through the noise to communicate safety and soundness   
  3. Insights into how banks should approach social media, including their presence, risk assessment, crisis management, and monitoring