Search engine optimization (SEO) is an important, but often neglected, component of marketing plans for financial brands. And while reasons for this vary, the response is always the same:  it’s something you can’t afford to ignore.

In 2020, there were more than 3.5 billion searches on Google each day, and over 80% of Google users conducted three or more searches a day. But it’s important to note that even though there are billions of searches a day, it really only matters if you’re near the top of the results, as almost 70% of all clicks went to the first five organic listings.

In this webinar, we discussed what it takes to build your organic traffic. We covered the basics of SEO and laid the foundation for you to start developing a remarkable SEO strategy.

Topics covered on December 2 included:

  • What factors into your organic ranking
  • Components of an SEO audit
  • Keyword strategy dos and don’ts
  • What metrics monitor for SEO success

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