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Community Conversations


Hear from our community of financial brands and the remarkable things they are doing in marketing, community and sales.

Community Heroes


June 21, 2021

Community Heroes Connect Chris Kelley

Chris Kelley talks about the power of connecting with others, especially during a crisis. From blogs to webinars, Chris and the Barrett School of Banking offers many resources to helping communities.

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June 4, 2021

Community Heroes Connect John Hanley

John Hanley discusses engaging social driven marketing campaigns, embracing the hustle of a community institution, and changing processes to be nimble, responsive, and agile.

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May 26, 2021

Community Heroes Connect Emily Mays

We sat down with Emily Mays to discuss what she learned from engaging in PPP loans to help enterprises and small businesses stay afloat to dealing with the loss of connections.

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May 10, 2021

Community Heroes Connect Dave Defazio

Watch our conversation with Dave Defazio to hear his insights on how to respond to the pressure of banking apps, and maximize opportunities as a community connector.

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April 29, 2021

Community Heroes Connect Amber Farley

Watch our conversation with Amber Farley to learn more about branding, communicating your impact, and what the recovery could look like for financial brands.

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April 19, 2021

Community Heroes Connect Jim Reber

How has ICBA helped community banks in the past year? What’s next for the bond market? And what does banking look like in the next two to three years? Find out deep industry insights from our sit down conversation with Jim Reber here.

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April 9, 2021

Community Heroes Connect John Oxford

Watch the video to learn John’s views on financial banking marketing practices, how Renasant Bank kept in touch with customers during the COVID-19 pandemic, and legends of Elvis Presley in his local community.

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March 12, 2021

Community Heroes Connect Episode 1

Hear from our community of banking heroes and the remarkable things they are doing. We will be live from the Barret School of Banking, in Memphis, TN, and will include special guests from across our community.

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Unconventional Convo


October 19, 2020

LIVE: Unconventional Convo Day One

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October 20, 2020

LIVE: Unconventional Convo Day Two

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October 21, 2020

LIVE: Unconventional Convo Day Three

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Be Social Lives


May 28, 2020

Being a Leader in Your Community

Tim and Kate, former marketing agency experts are now serving as community bank marketers and sharing their tools and tips for other community banks in the #socialbankers.

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May 21, 2020

Building Banking Relationships on Social Media

View our live chat with chief digital strategist Eric Cook about banking relationships across social media!

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May 13, 2020

Producing Video with TV producer Brett Baker

Brett Baker is an award-winning television news journalist and producer with more than 25 years of broadcast experience. So many of us have become amateur producers in online video events on Zoom, Facebook, etc. Whether you are teaching, motivating a team, selling or simply making connections our careers are impacted by our ability to plan great content.

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April 30, 2020

Social Live with Jody and John

Join us for a Social LIVE this Thursday, April 30 as Ben Pankonin interviews Jody Gutter of Minnwest Bank and John Hanley of Equity Bank about how they’re working to help and make an impact with their communities. #BankMarketing

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April 23, 2020

Social Live with Community Spirit Bank

Join President Brad Bolton and VP/Senior Marketing Director Emily Mays as they chat with Ben Pankonin about bringing the spirit to their communities during this time. Share your comments and questions on Facebook and Twitter.

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April 16, 2020

Instagram Live with Aaron Davis

We went live with motivational speaker and 1994 National Football Champion, Aaron Davis Presentations to chat about leading in uncertainty and using recognition as a tool for employee success.

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April 16, 2020

Amber Farley and Ben Pankonin – Social Conversation

A "Social" with Amber Farley and Social Assurance, talking about why we care about this industry and how things are changing for financial brands.

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April 4, 2020

Instagram Live with Natalie Bartholomew

We talked with Natalie Bartholomew about overcoming the challenges of social distancing, managing new responsibilities and how to navigate work in a new environment.

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