Community Conversations


Hear from our community of financial brands and the remarkable things they are doing in marketing, community and sales.

Community Heroes


  • September 3, 2021

    Community Heroes Connect Byron Earnheart

    What do music and banking have in common? The power to bring together and connect people. Find out how these play a role to bring people together in our next Community Heroes episode.

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  • September 3, 2021

    Community Heroes Connect Tara Salinas

    Community banks are there for their neighbors in good times and bad – and Tara demonstrated throughout 2020 the vital impact of these financial brands.

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  • July 19, 2021

    Community Heroes Connect David Lenoir

    Even when times are tough, we are always able to look for the helpers. Community Heroes make a difference, especially during hard times. See how here.

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  • July 8, 2021

    Community Heroes Connect Natalie Bartholomew

    Building community isn’t an isolated effort. See how financial brands can support others both internally and externally to their organization with Natalie Bartholomew’s episode here.

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  • June 25, 2021

    Community Heroes Connect Jill Castilla

    Catch our next community heroes conversation with Jill Castilla where we discuss responding to COVID-19, building connections across the country, and working with sharks.

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  • June 21, 2021

    Community Heroes Connect Chris Kelley

    Chris Kelley talks about the power of connecting with others, especially during a crisis. From blogs to webinars, Chris and the Barrett School of Banking offers many resources to helping communities.

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  • June 4, 2021

    Community Heroes Connect John Hanley

    John Hanley discusses engaging social driven marketing campaigns, embracing the hustle of a community institution, and changing processes to be nimble, responsive, and agile.

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  • May 26, 2021

    Community Heroes Connect Emily Mays

    We sat down with Emily Mays to discuss what she learned from engaging in PPP loans to help enterprises and small businesses stay afloat to dealing with the loss of connections.

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  • May 10, 2021

    Community Heroes Connect Dave Defazio

    Watch our conversation with Dave Defazio to hear his insights on how to respond to the pressure of banking apps, and maximize opportunities as a community connector.

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  • April 29, 2021

    Community Heroes Connect Amber Farley

    Watch our conversation with Amber Farley to learn more about branding, communicating your impact, and what the recovery could look like for financial brands.

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  • April 19, 2021

    Community Heroes Connect Jim Reber

    How has ICBA helped community banks in the past year? What’s next for the bond market? And what does banking look like in the next two to three years? Find out deep industry insights from our sit down conversation with Jim Reber here.

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  • April 9, 2021

    Community Heroes Connect John Oxford

    Watch the video to learn John’s views on financial banking marketing practices, how Renasant Bank kept in touch with customers during the COVID-19 pandemic, and legends of Elvis Presley in his local community.

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  • March 12, 2021

    Community Heroes Connect Episode 1

    Hear from our community of banking heroes and the remarkable things they are doing. We will be live from the Barret School of Banking, in Memphis, TN, and will include special guests from across our community.

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Unconventional Convo


  • October 19, 2020

    LIVE: Unconventional Convo Day One

    During this session, we reunited with both current and past board members, John Oxford, Nicole Almeida, CFMP, Siya Vansia, Shelley Regin, CFMP and Theresa Wendhausen, to discuss all things conference and bank marketing.

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  • October 20, 2020

    LIVE: Unconventional Convo Day Two

    In this discussion, Shelly Loftin, Senior Vice President from the American Bankers Association and our CMO, Jody Guetter, CFMP, caught up with Jaime Faulkner, CFMP and Chris Nichol to cover the importance of being agile with your marketing strategy.

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  • October 21, 2020

    LIVE: Unconventional Convo Day Three

    Watch marketing experts, Hunter Young, founder of HIFI Agency, Kimberley Kaschke, CFMP and Felicia Brown, CFMP address the new role of marketing, which has gone from “cookies and punch” to roles in data and analytics, digital strategy, and the customer experience.

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Be Social Live


  • June 25, 2020

    Be Social Live with Josh Mabus: Bringing Creativity to Financial Brands

    Join a conversation with Josh Mabus of the Mabus agency to talk about how financial brands can use creativity to engage in this time.

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  • May 28, 2020

    Being a Leader in Your Community

    Tim and Kate, former marketing agency experts are now serving as community bank marketers and sharing their tools and tips for other community banks in the #socialbankers.

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  • May 21, 2020

    Building Banking Relationships on Social Media

    View our live chat with chief digital strategist Eric Cook about banking relationships across social media!

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  • May 13, 2020

    Producing Video with TV producer Brett Baker

    Brett Baker is an award-winning television news journalist and producer with more than 25 years of broadcast experience. So many of us have become amateur producers in online video events on Zoom, Facebook, etc. Whether you are teaching, motivating a team, selling or simply making connections our careers are impacted by our ability to plan great content.

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  • April 30, 2020

    Social Live with Jody and John

    Join us for a Social LIVE this Thursday, April 30 as Ben Pankonin interviews Jody Gutter of Minnwest Bank and John Hanley of Equity Bank about how they’re working to help and make an impact with their communities. #BankMarketing

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  • April 23, 2020

    Social Live with Community Spirit Bank

    Join President Brad Bolton and VP/Senior Marketing Director Emily Mays as they chat with Ben Pankonin about bringing the spirit to their communities during this time. Share your comments and questions on Facebook and Twitter.

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  • April 16, 2020

    Instagram Live with Aaron Davis

    We went live with motivational speaker and 1994 National Football Champion, Aaron Davis Presentations to chat about leading in uncertainty and using recognition as a tool for employee success.

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  • April 16, 2020

    Amber Farley and Ben Pankonin – Social Conversation

    A "Social" with Amber Farley and Social Assurance, talking about why we care about this industry and how things are changing for financial brands.

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  • April 4, 2020

    Instagram Live with Natalie Bartholomew

    We talked with Natalie Bartholomew about overcoming the challenges of social distancing, managing new responsibilities and how to navigate work in a new environment.

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