Our Blog

Social Assurance Software Adapted for Use in Education Space

Social Assurance is excited to announce that their software, initially developed for the financial services space, is now being used by more than 9,000 students, teachers and administrators across the country through Class Intercom. In 2017, Social Assurance saw an opportunity for educators to teach social responsibility and marketing by leveraging much of their existing

Dec

Auld Lang Syne: Remembering Social Media Milestones

Are you ready to pop the champagne and celebrate the start of 2019? Tonight you will hear — or sing if you’re brave — the familiar Happy New Year tune “Auld Lang Syne.” This song, meaning “time gone by,” has our team reflecting on some milestones that have impacted social and digital media. As we

Jul

The Pursuit of Significance: A Conversation With ICBA’s Chris Lorence

We all know someone — or maybe are someone — who can quickly adapt to change. Change is often unexpected; those who confidently embrace it and relish the chance for their organization to move forward are the people you want on your team. It’s even better when those people love it even if it does

Upcoming Webinar

Join Social Assurance on Wednesday, January 23 at 10:30 a.m. as Ben Pankonin discusses how to set and measure your digital and social media KPIs.

Jan

Opening Day: 10 Brand Mistakes to Avoid When Launching on Social Media

Success does not consist in never making mistakes, but in never making the same one a second time. – George Bernard Shaw Baseball season is officially underway! The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media

Mar

Post Because You Care

There are certain questions that you expect to receive as someone who helps brands with social media and none is bigger than the, “how frequently should I post?” question. I, like many others, have also struggled with this at times. Typical answers range from, “post once a day,” to “depends on the social channel,” to

Jan

Building Authentic Engagment

It’s time to put the local into social! You may have read recently that Facebook is implementing a new system of pushing posts that will generate conversations and meaningful interactions between people to the top of feeds while distributing less content created by businesses and brands. Whenever we consider a change made by a for-profit

Oct

The Community Bank: Step Three – Donations

A guide on building your relationships and growing engagement with customers The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. The first two posts covered areas that were mainly static – something

Oct

The Community Bank: Step Two – Events

A guide on building your relationships and growing engagement with your customers Establishing yourself as the community bank is a process. It requires investment, commitment and dedication to building relationships and growing trust with your customers. While it is not necessarily quick – it is effective. Especially when the financial industry is facing ever going

Sep

The Community Bank: Step One – Sponsorships

A guide on building your relationships and growing engagement with your customers. The popular trend for banks these days is to market themselves as the “community” bank. It’s not at all a surprising move given the fierce competition in the financial services industry. The goal is to build relationships and engagement with those in the

Sep

Three Skills Every Marketer Needs: Organization, Coordination and Adaptation

The skills every true marketer needs to hone in order to excel Marketing is one of the fastest developing fields in business. With every new innovation, technology or otherwise, it is marketing that feels the burn. Social media is the latest case study and its waves caused an upheaval not seen since the dawn of

Sep

Unpacking, Redecorating and Revamping

Social Assurance is always striving to be a mover and shaker within the community and although each week offers its dose of excitement, it’s been pretty exciting around here as we embarked on new opportunities and celebrated milestones. Our New Office We moved into our new office space, and are now located in the heart

Sep

Communicating during natural disasters

The path of destruction that Hurricane Harvey has left over the past week has left many homeless, numerous feeling helpless and others stepping up as heroes. For many businesses including brokers, banks, and any financial market, closing during inclement weather is not an option. But how do you make a bad situation positive? Social media