Remarketing, A/B testing, PPC – it seems every day there’s a new marketing term to catch up on. It’s important that bank marketing managers are familiar with common marketing jargon so they can not only better understand how to reach customers, but also use modern tactics to help their campaigns succeed. We’ve covered five key
While what’s trending on Twitter usually makes great social conversations, it can be tough for financials brands to break through the noise and grow a loyal following. As this social network relies heavily on user to user interactions, it can be challenging to generate content while simultaneously connecting with followers. However, Twitter is a great
Generation Z — those born after 1996 — are an emerging demographic that needs to be a growing part of your financial institution’s marketing plans. This generation isn’t just Millennials 2.0 – they come with their own culture, customs and sometimes own language. Knowing this, it’s important to develop your marketing and messaging tactics to reach
