School’s in Session: Marketing to Gen Z

School’s in Session: Marketing to Gen Z

This webinar is hosted free for community banks by Social Assurance and ICBA.

From who and what influences them to why they’re interested by digital lending companies, it’s important to understand your growing Generation Z audience. After all, they’re close to graduating from college and should already be a growing part of your business. By now you know that they likely aren’t seeing your advertisements at local businesses or responding to your direct mail pieces — so now’s the time to understand how you’ll survive in the school yard tomorrow by reaching them today.

Join us on Wednesday, August 28 at 10:30 a.m. CDT as we cover strategic tactics for reaching Gen Z. The syllabus includes:

  • Understanding Gen Z and their buying habits
  • How this generation uses different social platforms to communicate and stand out
  • Messaging tactics for communicating to Gen Z in a relatable and personable way
  • Marketing tactics your financial institution should implement to focus on marketing directly to Gen Z

Join our Twitter conversation during the webinar by using the hashtag #SocialBank.

Wednesday, August 28 at 10:30 a.m. CDT

Wednesday, August 28 at 10:30 a.m. CDT

School’s in Session: Marketing to Gen Z

This webinar is hosted free for community banks by Social Assurance and ICBA.

From who and what influences them to why they’re interested by digital lending companies, it’s important to understand your growing Generation Z audience. After all, they’re close to graduating from college and should already be a growing part of your business. By now you know that they likely aren’t seeing your advertisements at local businesses or responding to your direct mail pieces — so now’s the time to understand how you’ll survive in the school yard tomorrow by reaching them today.

Join us on Wednesday, August 28 at 10:30 a.m. CDT as we cover strategic tactics for reaching Gen Z. The syllabus includes:

  • Understanding Gen Z and their buying habits
  • How this generation uses different social platforms to communicate and stand out
  • Messaging tactics for communicating to Gen Z in a relatable and personable way
  • Marketing tactics your financial institution should implement to focus on marketing directly to Gen Z

Join our Twitter conversation during the webinar by using the hashtag #SocialBank.

Check out past webinar topics!

Building Your Financial Brand Using Instagram

Planning Social Media Responses

What’s Your Why: Setting KPIs

Social Media Compliance

Sell Don’t Spam: Tips for Social Selling

Marketing Resolutions

Marketing and Compliance Processes

Social Media Thought Leadership

Playing the Facebook Game

Social Campaigns

Standing in the Social Spotlight

Ad Targeting & Compliance

Summer Content

Connecting with Your Community Online

Being Responsive and Engaging on Digital Platforms

Streamlining Marketing & Compliance

Building Your Brand with Images and Video