Creating a Data-First Digital Marketing Strategy
In a time when financial marketers are leveraging greater digital marketing tactics to reach and engage their target audience, marketers can easily become consumed with focusing on the channel versus the audience and overall digital strategy. This mindset can create inefficient marketing processes, underperforming campaigns, and poorly deployed budgets. In this webinar, we will share how to create a data-first digital strategy, that will allow you to gain better insights into your digital, website, and customer analytics, so you can create a well-informed and effective digital marketing strategy.
Join us for this discussion where we will go over:
- Understanding digital, website, and customer analytics that matter
- Learn about various digital marketing channels and how they can be leveraged
- Garner insights on industry-related digital marketing performance and see how you stack up
- Establishing measurements of success that align with channels and business objectives
Crafting a Better Customer Experience
Learn how you can craft a remarkable online customer experience that will leave a mark in the minds of your customers.