Marketing Photo Opps: How to Capture & Use Great Pictures & Videos for Social Media

Social media is incredibly visual, which means your photos and videos need to be on-point. When they’re not, your audience just keeps scrolling. But when you get it right, your social media content can make a huge impact–driving engagement that leads to more exposure and building trust and interest in the work you do and the products/services you offer. For community banks, credit unions, and financial brands, this includes personal and commercial, private banking, lending, treasury management, and more. But, what makes a good visual? And how, exactly, should you be sourcing and using them? 

In this webinar, we’re talking all things visual–breaking down the opportunities happening at branches, among customers, within lender and business development teams, at events, and within the community to provide actionable tips and tricks for getting great photos and videos. This includes tips for mobilizing bank employees to take great photos, notes on phone settings and what to look for, insights on edits, and more. We’ll dig into managing that imagery and utilizing it on major social media platforms, including in Reels and stories. 

At the end of the day, it’s about using visuals to support strategic storytelling as part of a larger content strategy that drives deposits.

Key Takeaways

• Why good visuals matter and best practices for stopping the scroll 
• Finding good photo opportunities in-branch, at events, and out in the community 
• How to empower staff to capture and submit photos and videos marketing can actually use 
• Tips for using visuals to highlight customers, tell great stories, and create social proof