The Vital Role of Listings & Reputation Management in Deposit Growth & Customer Acquisition

The digital presence of your community bank, credit union, or financial brand is more critical than ever. Mismanaged digital listings not only pose risks to your organization’s credibility and compliance, they can severely hinder key goals like loan growth, customer acquisition, and overall deposit growth. 

In this webinar, we dive into listings and reputation management from three key angles: Online listings, social media monitoring, and customer reviews. We’ll talk about how to ensure accuracy and consistency in online listings, why it matters, and what happens when you don’t. We’ll explore the impact properly managed listings have on website traffic and overall SEO (Search Engine Optimization). On the reputation side of things we’ll show you how to stay ahead of challenging social media commentary and how to contain it. On the flip side, we’ll cover positive customer feedback and provide insights on turning it into online reviews that improve your overall rankings and help you reach more customers. We’ll also talk about mergers and acquisitions–an incredibly crucial time to be considering, consolidating, and proactively managing listings data. 

It all adds up to a powerful online presence that shines a positive light on your organization from multiple angles. 

Key Takeaways 

• Where to start with online listings and why they matter 
• How to approach social media monitoring and mitigate reputational risk and compliance challenges 
• How customer reviews influence your online presence and how to get more