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Aligning Social Media & Other Content with Big-Picture Goals: Tips for Banks, Credit Unions & Financial Brands

Scheduled Time : May 1, 2024 10:30 am

Have you ever been tasked with a big-picture goal–growing deposits, increasing account opens, or reaching a younger customer demographic–without knowing exactly how you or your team might go about getting there? You know you need content; you know it needs to be effective, but exactly what kind of content do you need? How much content should you be putting out? Paid, organic, both? What channels make sense? How can you cross-utilize content and when should you avoid it? These are all important questions, and the answers need to align not only with the bigger-picture goals you’re working toward, but with your budget, timeline, and other priorities. 

In this webinar, we’re deep diving on content strategy. We’ll discuss the big-picture goals that dominate board and leadership meetings and become department initiatives. Goals like: Increasing deposits, more account opens, growing commercial business lines, increasing loans, more leads and referrals, cross-sells, targeting demographics like Gen Z, reaching unbanked and underbanked markets, and more. We’ll talk about using a combination of content strategies, including informative, optimized, and conversion-driven strategies. Perhaps most important, we’ll talk about how storytelling creates social proof and buy-in, and how it can be used to align teams and accomplish bigger-picture goals–especially with the right strategies behind it. 

Key Takeaways

  1. How to plan content by type, goal, and format and the metrics you should be tracking. 
  2. When and how to re-use content and/or push it out to multiple channels. 
  3. Informative content versus storytelling content, and how to use both. 
  4. How content strategy can unify sales/business development and marketing teams.