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Upcoming Webinar

What Every Bank Needs to Know About Ad Targeting

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ad targeting webinar

What makes digital marketing the best thing since sliced bread for marketers is the ability to segment customers down to their personal likes and dislikes. What is makes digital marketing so overwhelming is the number of ways target audience segments can be defined. It is awesome, but it isn’t easy.

Join the Social Assurance team as they discuss what every bank needs to know about creating successful digital ad campaigns by using effective ad targeting. Not only does ad targeting help you reach the right audience, it also helps maximize your ad budgets by ensuring your digital spend is invested in the right targets. During this webinar Social Assurance’s Ben Pankonin will share best practice tips on:

Leveraging social and audience networks

A/B testing strategies

Defining your audience target

Taking advantage of Pixel power

Building from your current customer information

This webinar is hosted free for community banks by Social Assurance and ICBA.

WEDNESDAY, NOV. 15, 2017

2:00 PM CST

THURSDAY, NOV. 16, 2017

10:00 AM CST