The Hallmark-ification of Marketing

I grew up in a Hallmark store. You remember those cards people used to send by snail mail to show that they “cared the very best”? That was my family’s business. It was exciting as a kid, mainly because there was always a holiday around the corner. And Hallmark loves holidays. Their entire business model […]

The Importance of Branding

First impressions are crucial for any company. It links a subconscious tone to who your brand is. Being a digitally driven society, you do not always have the opportunity to control that first impression and explain your business face-to-face. It is often your company’s brand that sets the tone and does the talking for you.Your logo, […]

How to Connect with Your Ag Customers in the Fall

Fall is one of the busiest times of year for those in the agricultural industry. Farmers are out in their fields way before sun up and well after the sun has set. With so much work to be done  during harvesting, you might think that this is one of the worst times of the year […]

Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their […]