Helping Small Businesses Online

Today is Small Business Saturday, that one time a year when underdog marketers try to turn the tables on the big boxes and encourage consumers to shop local. Sure, it’s romantic to walk-in to your local boutique and if you met my friend Meghan at Select Style, you would want to visit her boutique, if you […]

Personalizing Your Email Campaigns

As I open my email every morning, I see dozens of emails that have inundated my inbox in the last twelve hours since my last check. I know every morning I will find some offer from Pottery Barn and other random marketing campaigns. Like most of the world, I skim the subject lines and delete […]

The Hallmark-ification of Marketing

I grew up in a Hallmark store. You remember those cards people used to send by snail mail to show that they “cared the very best”? That was my family’s business. It was exciting as a kid, mainly because there was always a holiday around the corner. And Hallmark loves holidays. Their entire business model […]

The Importance of Branding

First impressions are crucial for any company. It links a subconscious tone to who your brand is. Being a digitally driven society, you do not always have the opportunity to control that first impression and explain your business face-to-face. It is often your company’s brand that sets the tone and does the talking for you.Your logo, […]