For day two of the ABA Bank Marketing Board Unconventional Convo, Shelly Loftin, Senior Vice President from the American Bankers Association and our CMO, Jody Guetter, CFMP, caught up with Jaime Faulkner, CFMP and Chris Nichols. In this discussion, we covered the importance of being agile with your marketing strategy and how banks need to utilize the vast and complex skillsets marketers have today.

If you missed it, we have more Unconventional Convo’s available for you. Check out our discussion with John Oxford from Renesant Bank and Siya Vansia from ConnectOne Bank as they discuss content, digital marketing and how utilizing technology is crucial to your marketing strategy success in 2021.

Watch John and Siya’s Convo

Watch Hunter’s Convo

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