For the last day of our ABA Bank Marketing Board Unconventional Convo, Shelly Loftin, Senior Vice President from the American Bankers Association and our CMO, Jody Guetter, CFMP, had a conversation with Hunter Young, founder of HIFI AgencyKimberley Kaschke, CFMP and Felicia Brown, CFMP. These marketing experts addressed the new role of marketing, which has gone from “cookies and punch” to roles in data and analytics, digital strategy, and the customer experience.

Be sure to catch our additional Unconventional Convo’s that are available for you. Check out our discussion with John Oxford and Siya Vansia as they discuss content, digital marketing and how utilizing technology is crucial to your marketing strategy success in 2021. Or are you wanting to hear more about the importance of driving a culture of experimentation and learning? If so, Watch our discussion with Chris Nichols.

Watch Chris’s Convo

Watch John and Siya’s Convo


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