About Sarah Patrick

Design, branding and bringing creative solutions to our brand and financial partners is what Sarah Patrick is passionate about. She also loves a good crossword puzzle, doing yoga and exploring new coffee shops around town.

Community Spark Award 2020 Finalist: FNB Community Bank

Much like the rest of the country, COVID-19 forced FNB Community Bank to realign its strategy to reflect the message that it is here to help the community get through this. To show its support, one of the initiatives it ran was a donation campaign on social media where it gave its followers input on worthwhile ...

Community Spark Award 2020 Finalist: Farmers & Merchants Bank

In the first quarter of 2020, the Farmers & Merchants Bank marketing team kicked off its “Make Some Noise with ME” campaign, which supports music programs throughout its communities. It made a major investment in one of its markets by sponsoring a new stage in the city park to hold free musical concerts. Un ...

Community Spark Award 2020 Finalist: Clark County Credit Union

In late 2019, when Clark County Credit Union announced its new mission statement, “Helping Our Members Realize Their Financial Goals and Dreams,” it had no idea that it would become such a big part of its members’ financial survival, let alone their dreams, in 2020.   CCCU created a spark of hope and ...

Community Spark Award 2020 Finalist: Altra Federal Credit Union

Altra Federal Credit Union decided to pivot its in-person tasting event to a virtual fundraiser as a great way to spark its community and benefit the Great Rivers United Way. For Raise Your Glass at Home, Altra Federal Credit Union added several new elements including an online silent auction, virtual bottle pu ...

Community Spark Award 2020 Finalist: Alliance Bank

Alliance Bank has worked closely over the past 5 months to help small businesses, support non-profits, and celebrate essential workers in our communities. The introduction of Cash Mobs has been their biggest effort to date! A trial Cash Mob on Small Business Saturday in 2019 was very well received. Alliance Ban ...

Building Authentic Engagement

It's time to put the local into social! You may have read recently that Facebook is implementing a new system of pushing posts that will generate conversations and meaningful interactions between people to the top of feeds while distributing less content created by businesses and brands. Whenever we consider a ...

The Community Bank: Step Three – Donations

A guide on building your relationships and growing engagement with customers The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. The first two posts cov ...

The Community Bank: Step Two – Events

A guide on building your relationships and growing engagement with your customers Establishing yourself as the community bank is a process. It requires investment, commitment and dedication to building relationships and growing trust with your customers. While it is not necessarily quick – it is effective. Espe ...

The Community Bank: Step One – Sponsorships

A guide on building your relationships and growing engagement with your customers. The popular trend for banks these days is to market themselves as the “community” bank. It’s not at all a surprising move given the fierce competition in the financial services industry. The goal is to build relationships and eng ...

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