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All Posts By

Ben Pankonin

Get Your Summer Social On

The summer months provide for some of the best opportunities to connect with your community. Everyone is ready to bask…

Connecting with Your Community Through Local Social Content

Community | Crisis Communication |

Relatable content is what drives social engagement. The most effective way to connect and engage with the broadest spectrum in…

Being Responsive and Engaging on Digital

Digital Marketing Services |

Digital communications have awakened a whole new trigger in the human brain. Recent research has shown that every time someone…

Opening Day: 10 Brand Mistakes to Avoid When Launching on Social Media

Social Media Management |

Success does not consist in never making mistakes, but in never making the same one a second time. – George…

Playing the Facebook Game – Investing in your Messaging

Post Because You Care

Content Marketing | Crisis Communication | Social Media Management

There are certain questions that you expect to receive as someone who helps brands with social media and none is…

Standing in the Social Spotlight: Celebrating Community Banks

Community financial institutions are pillars in their communities. From supporting local businesses to providing funding for schools and charities, community…

Why Bank Branches are Here to Stay

Branding | Marketing |

If you have been following financial news for any point in the last couple of years, you would know that…

Leading Banking into The Future: Chrisisms with ICBA’s Chris Lorence

Marketing Disasters: Speed is the Key

Marketing | Social Media Management |

Everyone makes mistakes and businesses are no exception – especially on social media. Countless articles line the web about different…

Ben Pankonin named “Executive of the Year” by SPN

Staff Spotlight |

LINCOLN, Neb.  (May 2017) – Ben Pankonin, CEO and co-founder of Lincoln-based Social Assurance, was recently named Silicon Prairie News…

Learning from a public relations disaster

Crisis Communication |

Public relations disasters are nothing new. However, thanks to social media, there are more avenues than ever to amplify any potential…

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