Digital communications have awakened a whole new trigger in the human brain. Recent research has shown that every time someone engages with their posts or their social comments, some individuals get a rush of dopamine. What does this mean for financial marketers? It means that as soon as someone posts a comment on your page/post, tags you in a post or leaves a review, their clock is ticking waiting for your response.

This instant response and gratification mentality can present several issues for brands; Monitoring for engagement, mentions and reviews. Being able to quickly and compliantly reply. Ensuring that all complaints are followed up on. Even with all the hurdles, your brand must be ready to appropriately respond in a short time period.

Join Social Assurance’s digital marketing team as they share tips, tricks and best practices for responding to public social communications in the April Webinar. This webinar is intended to provide a starting point and discussion topics for marketing and compliance teams in their digital communications response protocol. Topics to be discussed include:

  • Creating a digital response processes
  • Managing digital reviews (Yelp, Facebook, Google, etc.)
  • Monitoring for mentions
  • Pre-approved responses
  • Tracking responses and analytics

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