With Facebooks 2018 announcements really means to community financial intuitions is that you need to pay to play. Facebook no longer wants to offer its platform as a free resource for local businesses to connect with their community. The thing is, consumers still want and expect you to provide them with valuable content and information via social media.
Join the Social Assurance team as we share how organizations should and can invest in Facebook boosted posts and advertising to reach their customers and community. The hour-long webinar will provide discussion and insight on:
- What messaging is worth investing in
- Targeting your paid messaging
- Developing your paid social strategy
- Defining your paid social objectives
- Creating paid social content and not just ads
- How paying for views can increase your organic views