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All Posts By

Ben Pankonin

How Banks Can Instill Trust amid the Silicon Valley Bank Collapse & Beyond

Compliance | Crisis Communication | Marketing

An open letter from Social Assurance Founder and CEO Ben Pankonin, plus messaging resources and talking points for banks needing…

What Elon Musk’s Twitter Acquisition Means for Social Media, Banking & Beyond

Marketing | Social Media Management |

The business world is buzzing about the latest mega acquisition by the world’s richest and most interesting entrepreneur, Elon Musk.…

Webinar Recap: TikToks, Reels & Beyond – What’s Trending for Financial Brands in Social Media

Banking Younger Generations | Marketing | Social Media Management

A quick recap of some of the key tips and hot takeaways from our March webinar on TikTok and Reels.

Key Conference Takeaways from CUNA 2022

Conference | Credit Unions | Marketing

The credit union industry met up in person for the CUNA Marketing & BD conference to talk leadership, DEI, and…

Your Marketing Toolkit: Financial Literacy Month

Content Marketing | Marketing |

April is Financial Literacy Month, and it’s the perfect time for your brand to educate, encourage, and lead customers to…

TikTok, Reels, & Beyond: What’s Trending in Social Media & How Financial Brands Can Capitalize

Banking Younger Generations | Marketing | Social Media Management

Practical insights on how community banks, credit unions, and financial brands can use TikTok and Reels to engage their customers…

America Saves Week: Your Marketing Toolkit

Content Marketing | Marketing |

America Saves Week is one of the best times for your financial brand to engage with your community. To help…

Lender Marketing in a Digital World

Marketing | Sales |

Learn more about how lending teams can maximize their online presence and leverage networking and social selling to find lending…

International Data Privacy Day: Your Marketing Toolkit

Content Marketing | Marketing |

For financial brands, International Data Privacy Day is an opportunity to educate customers. To help you get started, we’ve put…

How to Communicate Your Impact as a Financial Brand

Community |

Question: how can your financial brand effectively cut through the noise and reach your target audience? Answer: By communicating your…

New Year, New Tactics: Three Instagram Content Reminders

Content Marketing | Marketing | Social Media Management

From branded photos to video reels, here’s what you need to know about using Instagram in the coming year.

Reshaping Your Marketing in 2022: How to Address Each Social Channel

Marketing | Marketing & Compliance Report | Social Media Management

Different social channels fulfill different roles. Read recommendations for your marketing mix strategy to elevate your content and engage your…

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