Step One: Work to Build Trust
You want to foster an online community where people connect with and recommend you.
You do this by diversifying your content — focus on thought leadership, relevant events (e.g., first time home buyers seminar), community/local content and product posts.
Make a connection. Demonstrate value. Be authentic.
Step Two: Initiate Advertising
Be relevant and clear in your posts — don’t trick people into clicking.
Are you new to social media? Start with a follower or like campaign so you can start growing your audience. You can specifically target the cities/towns you serve so your messages are being shown to the right leads.
Step Three: New Tactics for Growth
Go live on social media: Take your events and Q&As to the next level by using Facebook Live, Instagram Stories and Snapchat.
Run a contest: You can focus on a product like a home renovation photo contest (good for generating leads for home equity loans) or go broad with your campaign by having your audience comment on a post to win a prize.
Selling on social media isn’t easy. The focus must be on connecting with and growing your community. Scale Your Community, Market with Confidence.
