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Getting Started: Social Media Thought Leadership

While it’s common to think of establishing a brand as a thought leader, thought leadership extends beyond just your credit union. By establishing employees as representative thought leaders, personal connections can be leveraged to humanize and build your brand.

Join Ben Pankonin and Danielle Chaney as they share proven social media strategies and tactics that both credit unions and their employees can implement to support thought leadership and encourage community growth. Topics covered:

  • Develop content that engages your members
  • Establish online communities around your leaders
  • Leverage growth into membership
  • Scale these strategies for long-term growth