Creating a Data-First Digital Marketing Strategy

In a time when financial marketers are leveraging greater digital marketing tactics to reach and engage their target audience, marketers can easily become consumed with focusing on the channel versus the audience and overall digital strategy. This mindset can create inefficient marketing processes, underperforming campaigns, and poorly deployed budgets. In this webinar, we shared how to create a data-first digital strategy, that allows you to gain better insights into your digital, website, and customer analytics, so you can create a well-informed and effective digital marketing strategy.

Key topics we covered include:

• Understanding digital, website, and customer analytics that matter
• Learn about various digital marketing channels and how they can be leveraged
• Garner insights on industry-related digital marketing performance and see how you stack up
• Establishing measurements of success that align with channels and business objectives