On Thursday, July 6th, 2023, Instagram launched a text-based conversation app called Threads. Within a mere seven hours, it amassed 10 million sign-ups. A day later, the user count had skyrocketed to 55 million. Threads has undoubtedly emerged as a Twitter competitor; some are even referring to it as a potential “Twitter killer.”
So what does this mean for banks, credit unions, and financial brands? Welcome to our LIVE conversation where we break down Instagram’s Threads, explore its implications for financial brands, and provide answers to some of your most pressing questions.