Marketing Sales Community Banks Credit Unions Lenders & Advisors Agencies About Us Careers Blog Webinars Be Social Live
Demo Log in
all blogs

Current Social Media Image Sizes

Category: Social Media Management Published: September 25, 2020

Each social media site has different image sizes and dimensions for its users’ profiles and content. Over the years, these formats have adapted to accommodate larger file sizes and new forms of design. To help ensure that your content has the best display, we’ve created this helpful resource so you can follow best practices.

Below you’ll find important information about image sizes for popular social media sites. All of the dimensions shown are in pixels with the image width listed first and height second. Be sure to bookmark this page as we’ll update these dimensions if they change.

For faster and easier collaboration on your brand’s social media content, learn how our marketing platform can help. Simplify your concepting, drafting, approval, publishing, archival and reporting process with one easy dashboard. Plus – with the new update – you can also preview your post’s with our updated Compose view!

See sizes for Facebook, Instagram, Twitter & LinkedIn


Facebook Image Sizes

Facebook Profile photo

Recommended Size: 180 x 180 pixels.

Profile photos can be uploaded in any shape, just remember that it will get cropped into a circle by Facebook. To ensure nothing gets cut off, make sure logos, faces or important information is centered with whitespace around the edge.

Facebook Business Page Cover Photo

Recommended Size: 820 x 312 pixels

Cover photos for a Facebook business profile is valuable real-estate. Keep in mind that the ends of a cover photo will get cropped on mobile. Best practice is to keep any logos or text centered within the 640×360 dimensions.

Facebook Linked Image

Recommended Size: 1200 x 628 pixels

When you post a link onto Facebook, the associated image will get cropped down to 1200×628 pixels. On Social Assurance’s compose feature you can replace link images to make sure the image is on brand and correctly sized.

Facebook General Image

Recommended Size: 1200 x 1200 pixels

Square images work great on Facebook ensuring that nothing gets cut off in the feed. However, Facebook does allow for a photo to be as long at 1800 pixels before getting cut off in a feed.

Larger images can be posted, the viewer will just have to click on the post for the full image to expand and be shown.


Instagram Image Sizes

Instagram Profile Photo

Recommended Size: 110 x 110 pixels

Profile photos can be uploaded in any shape, just remember that it will get cropped into a circle by Instagram. To ensure nothing gets cut off, make sure logos, faces or important information is centered with whitespace around the edge.

Instagram General Images

Recommended Sizes:

Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels

Landscape: 1080 x 608 pixels

Instagram once restricted photos to a square dimension but has since adapted to accommodate for both portrait oriented images sized at 1080 x 1350 pixels or landscape images sized at 1080 x 608 pixels. Or, using Instagram’s built in re-size tool, you can post at almost any dimensions in between.

When uploading an image that isn’t a square, make sure you hit the expand button shown in the bottom left corner of the upload screen. Instagram will automatically crop your image to the perfect dimension!

Instagram Story

Recommended Size: 1080 x 1920 pixels

Instagram stories are a great way to show temporary content! You can add any size image to an Instagram story. However, if you’re looking to fill the whole screen, 1080 x 1920 pixels are the best dimensions to follow. Don’t forget to add a sticker or gif to your image to bring it alive!


Twitter Image Sizes

Twitter Profile Photo

Recommended Size: 400 x 400 pixels

Profile photos can be uploaded in any shape, just remember that it will get cropped into a circle by Twitter. To ensure nothing gets cut off, make sure logos, faces or important information is centered with whitespace around the edge.

Twitter In-Stream Image

Recommended Size: 1024 x 512 pixels

The ideal in-stream Twitter image size is 1024 x 512 pixels. Images that are larger can be posted but will get cropped to these dimensions when show in-stream. Viewers will have to click on the image for it to expand.


LinkedIn Image Sizes

LinkedIn Profile Photo

Recommended Size: 300 x 300 pixels

Profile photos can be uploaded in any shape, just remember that it will get cropped into a circle by LinkedIn. To ensure nothing gets cut off, make sure logos, faces or important information is centered with whitespace around the edge.

LinkedIn Cover Photos

Recommended Size:

Company Profile: 1,192 x 220 pixels

Personal Profile: 1,584 x 396 pixels

Cover photos will display differently on a company page versus a personal page.

LinkedIn Linked Image

Recommended Size: 1200 x 628 pixels

When you post a link onto LinkedIn, the associated image will get cropped down to 1200×628 pixels. On Social Assurance’s compose feature you can replace link images to make sure the image is on brand and correctly sized.

LinkedIn General Image

Recommended Size: 1200 x 1200 pixels

Square images work great on LinkedIn ensuring that nothing gets cut off in the feed. However, Facebook does allow for a photo to be as long at 1800 pixels before getting cut off in a feed.

Share on Social:

Facebook Twitter LinkedIn
Author:

Sarah Patrick

Design, branding and bringing creative solutions to our brand and financial partners is what Sarah Patrick is passionate about. She also loves a good crossword puzzle, doing yoga and exploring new coffee shops around town.

Learn how Social Assurance's Community Spark platform helps financial brands connect with their communities.

Learn More

Subscribe for Blog Updates

Recent Webinars

November 19, 2020 11:00 am

2020 Marketing and Compliance Survey Insights

View Here
October 29, 2020 2:00 pm

Discussing 2021 Marketing Budgets and Plans

View Here
September 23, 2020 10:30 am

State of Social Media 2020

View Here