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Community Spirit Bank Social Media Campaign Goes Viral, Spreads Core Message

Community | Content Marketing | Marketing

The strategy for the Community Spirit campaign was simple: leverage the bank’s Facebook and Instagram channels to ask community members…

One Easy Trick to Increase Your Bank’s Facebook Followers

Content Marketing | Digital Marketing Services | Marketing

Engagement and followers. They’re the two key social media metrics that take your Facebook business page to the next level.…

Facebook Pages are Getting Hit with Spam Reviews: Here’s What You Can Do

Crisis Communication | Listings & Reputations |

Spammers are getting creative and have been recently hitting business Facebook review pages with spam reviews. Financial brands are a…

Facebook vs. Your Website

Content Marketing | Marketing | SEO

We saw the public reaction. We saw the industry reaction. We saw the memes that nurtured many reactions (well played…

Trick or Treat: How to Dress Up Your Social Media Channels

Content Marketing | Social Media Management |

  Tik Tok     Trick: Keep it Simple Most videos on TikTok are 15 seconds or less — which…

Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Compliance | Crisis Communication | Marketing

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours…

Facebook’s Edgerank & Why it Matters to Bank Marketers

Social Media Management |

The history of banking goes back a few thousand years to grain loans in ancient Babylonia. But more recently banking…

Building Community and Banking

Community |

We study nearly every interaction community banks and credit unions make in the US. We watch as some make progress…

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