Trick: Keep it Simple
Most videos on TikTok are 15 seconds or less — which means it’s important to get right to the point. Ditch the filler copy in product posts. Tell them the important facts and benefits, then link to your website so that they can find out more after you’ve piqued their interest.
Treat: Diversify Your Content
While your brand may not use TikTok, you can learn from the trends it has created! Try uploading short, fun videos and content to the platforms your financial brand is already using. Play around with the length and style of your posts. For every three statuses, post a video update. Snap a photo of your tellers on Monday morning dancing to a wake-up song. The possibilities are endless.
Trick: Add to Public Stories
Whether it’s an event or holiday, many geographic locations now have the option to add to a public story. For example, many charity runs and food drives around the holidays have the option to post to Snapchat using your geographic location to show the beginning through the end of the event. Try this at the next local event you’re attending to show that your brand is involved in the community.
Treat: Create Your Own Geofilter
Did you know your brand can create it’s own geographic filter? This means that the next time your customers visit a branch, they can post a photo using your company’s branded filter. Your financial brand doesn’t have to have a company Snapchat in order to make a geo-location!
Overall, social media is an ongoing learning process with apps and updates constantly emerging. Take an audit of what your brand is currently doing on social media and think of ways you could reimagine your current efforts. Social media doesn’t have to feel like a constant game of spooks if you build a solid foundation and presence on these sites now.
What’s your favorite site to use for your brand? Tweet us @SocialAssurance and let us know!