Your credit union serves your community, but how do we share the unique stories, events, and impact with your employees, members, and the community? You’re doing the CDFI or community-related work, but are you forgetting to tell the meaning (or the “WHY”) behind that work? Your stories of generosity help build trusted relationships that connect members with your credit union and brand.
Watch this webinar to learn best practices for marketing your community development.
Discussion Points & Takeaways
- Creating sharable moments from your philanthropy
- Quantifying your community impact
- Building a framework for a socially conscious marketing program
