Understanding your customers is a key element to the sales process, but when your best customers are your competitor’s best prospect simply understanding them isn’t enough. In this webinar, you will learn why leveraging content is a critical component of your sales and marketing┬áprocess, what type of content activates meaningful conversation with your customers, members, and prospects, and how to use content in your sales and marketing efforts to build relationships.

Catch our conversation from May 27, where we covered:

  • What content is and how it can be used
  • Understanding existing and emerging sales channels
  • Developing skills to apply to your sales and content marketing strategy
  • Applying proven processes to build your online presence and social selling skills

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