Getting Ahead of Consumer Sentiment: How Data Informs Everything

Viral commentary on social media can have a swift and even unforgiving influence on community banks, credit unions, and financial brands. How your organization is discussed and represented online can have a major impact–positive or negative–on your brand, and the reality is this: If your strategy for mitigating social media risk is to focus on monitoring what people are posting, you’re several steps behind. 

Then they’ll take the next step, helping financial brands understand exactly how to use this incredibly powerful information across multiple facets of brand building, customer experience, and crisis management. The result? The ability to prepare for, manage, and handle any situation. 

Key Takeaways

• Insights into how consumer sentiment data is collected and how financial brands can source it
• Actionable information about building marketing and communications around data insights
• Direction on internal, external, and crisis communications
• Tips for building resilience into your brand