Scheduled Time : October 25, 2023 10:30 am
The fastest, surest route to deposit growth is by tapping into your business development team’s most impactful and memorable customer experiences. Leveraging those stories and relationships to gain trust and earn more business has a compounding effect, creating more relationships and more stories that can be used to reach more customers across more channels. The fuel for this fire? Strategic content marketing.
In this webinar, we’ll break down content strategy into best practices and digestible pieces that help community banks, credit unions, and financial brands use content to activate their sales and marketing teams. This includes tips on how to leverage storytelling to build trust and credibility, tap into relationships and referrals, generate positive public relations, and even retain top talent. We’ll talk about surfacing stories, creating effective content, and—perhaps most crucial—distributing it across teams and channels. In doing so, we’ll provide a comprehensive look at how each piece and channel need to tie together as part of a coordinated effort to drive outcomes. The result? A holistic content strategy that centers on emotion-driven storytelling about real people.
Key Takeaways
- Using content marketing and storytelling to tap into emotion and consumer sentiment
- How to determine missing key components of current content marketing strategies and plans
- How to position customer stories front and center in a way that brings sales and marketing teams together
