Smooth Seas Never Made a Skilled Sailor

It’s important to understand the difference between a crisis and a problem so that you can appropriately sail the social seas.


Planning: Setting Your PR Anchor

Be Proactive: Understand your environment, track potential issues and start preparing to address them before they become a problem.

Be Strategic: Develop your crisis management plan, including how you’ll share information. Know what tools you’ll use and who will be involved.


Action: Sailing the Social Seas

Be Reactive: Now it’s time to get crisis prepared. Practice, practice, practice – run a mock simulation to better train your team and get everyone on board.

Be Prepared: Bring in the right trainers and set up a committee so you can start developing action plans now. Set a date for when these will go live.


Feedback: Choosing when to Tack or Jibe

Recover: It’s important to know the impact of your crisis. Economic, social and stakeholder factors are all important in the recover phase.

Know When to Tack or Jibe: Decide whether your events are worth sailing through or if you need to change direction.


Sample Crisis Planning Checklist

Get started on defining probability and impact of events so you can further establish your plan.

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