Social Media Trends 2020 – LinkedIn Best Practices
Categories: Content, Engagement
September 22, 2020
2020 has been a significant year of change. With every new development, social platforms have adapted. LinkedIn is no exception. The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends.
Don’t forget to catch our webinar about the State of Social Media 2020. We’ll be going over changes for all social media platforms and new follower expectations. Additionally, the webinar will include new communication strategies for your financial brand to build community online and grow your following. Register using the link below!
Build a Better Profile
In the early days of LinkedIn, the goal was to have a professional headshot, a headline that grabs attention and a sufficient work history. Today, financial marketers and loan officers are stepping up their profiles. From spotlighting the services you offer to optimizing content for search results, the stronger you can build your profile, the better results it will generate for you. Take the next step by including video and resources for your connections to interact and download. With the number of users growing, a fully developed profile can help you stand apart from the rest.
LinkedIn is not only the source for better results with paid advertising, but also organic growth. Across all social media sites in general, organic growth is something that’s harder and harder to achieve. While this is true for LinkedIn, it’s still the top-rated platform for organic growth. It’s why 76% of content marketers turn to this platform for generating traffic. Focusing on a content plan that optimizes your LinkedIn traffic is one of the best ways to ensure your brand’s growth for the rest of 2020 and 2021.
What are some other upcoming trends you see for LinkedIn for this year and next? Let us know by tweeting at us using the hashtag #SocialBank. Be sure to subscribe to Social Assurance to get our latest news and insights straight to your inbox!
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Ben Pankonin is the founder and CEO of Social Assurance, a software-solutions company that serves over 1,500 financial service providers across the country with marketing sales and community impact solutions.
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