We’re gearing up for this year’s ICBA Live with a focus on what matters most: building a brand that stands out while staying true to its roots.
Community banks know this challenge well—the need to be innovative yet trusted, creative yet compliant, and always strategic while remaining personal and authentic. It’s a balancing act, but when done right, it creates a brand that resonates with customers and strengthens relationships.
At Social Assurance, we help banks bridge that gap. From compelling storytelling to social media strategies and compliance-backed content, strong branding isn’t just about visibility—it’s about making a meaningful impact.
We’re heading to Nashville with fresh technology that makes it easier than ever to collect, curate, and share content across channels. And how crucial community storytelling is to your bank’s visibility, credibility, and overall growth.
Behind every brand is a story; what’s yours? And are you maximizing digital channels to tell it in a way that resonates?
See y’all at ICBA Live!
Building Trust & Breaking Down Silos in Community Banking
With a disruptive combination of technology (AI) and economic uncertainty, it’s more crucial than ever for community banks to increase efficiency across sales, marketing, operations, and community impact functions. This session talks about the power of alignment and the impact it has on core outcomes like deposits, loans, commercial lines, account acquisition, recruiting, and customer and employee retention. Better systems and strategies help community banks streamline content and compliance to accelerate growth. Collectively, these efforts translate into tangible results: deposits, account opens, loan originations, referrals, and new business. This session takes a practical approach, discussing the power of pulling teams and strategies together with realistic insights on how, exactly, to do it.
Key Takeaways
- Where and how siloed information and processes impact community banks
- How to align sales, marketing, strategy, and execution across teams and channels
- How to identify opportunities to align and optimize and what happens when you do
See you in Nashville!
Heading to this year’s ICBA Live? Connect with Ben Pankonin ahead of the event.
