Financial Brand Forum 2024

We’re gearing up for the Financial Brand Forum with a little something we call #MulletMentality. What, exactly, is Mullet Mentality, you ask? It’s a nod to the conundrum fintechs and financial brands often face: The need to stand out, while also maintaining credibility; the desire to be both creative and compliant; the need to be buttoned up, but also authentic and human; business in the front, party in the back–if you will. 

Indeed, sales and marketing teams are often faced with the challenge of balancing strategic content marketing with compliance checkpoints and oversight. But, as is the case for the humble mullet, one is nothing without the other. That is, content and compliance must work together to achieve greatness. And, when they do, something magical happens! 

A well-executed, multi-channel content strategy backed by compliant systems and processes gives financial brands and the fintechs that serve them a competitive edge.