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Community Spark Award 2020 Finalist: Stoneham Bank

By September 10, 20201 min read

Stoneham Bank sparked its community with a Small Business Spotlight initiative led by its VP, Marketing Director, Lauren Constantine in partnership with Pannos Marketing. It asked community members to nominate their favorite local small business for a chance to receive a $2,500 grant from the bank. The digital campaign ran from April 1 through April 30, 2020 and saw 260 individual nominations (96 different businesses) with 65% of the businesses nominated being non-customers. 

Stoneham Bank’s initial goal was to award one business the grant, but due to the outpouring of nominations, management decided to award the top three businesses a grant. 

The winners were:

Stonhart Beauty of Woburn, MA (
George’s Barber Shop of Saugus, MA (
Lashes on Main of Stoneham, MA (

The three winners provided videos that Stoneham Bank featured on the its website. To view the videos go to:


Ben Pankonin is the founder and CEO of Social Assurance, a software-solutions company that serves over 1,500 financial service providers across the country with marketing sales and community impact solutions.