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All Posts By

Ben Pankonin

CRA Compliance: OCC Releases Final Rule on CRA Regulations

Compliance |

The OCC has released its final rule and it has significant updates the Community Reinvestment Act’s framework. Learn the changes,…

Financial Brands: Be the Spark in Your Community

Community | Marketing |

Community Banks form the fabric of their communities. Whether it’s organizing volunteer efforts or donating to local events, see how…

Facebook Advertiser Boycotts: What it Means for Financial Brands

Community | Marketing |

More brands are taking a stance on issues important to their customers. Here are a few takeaways to consider when…

Why Financial Brands Should Invest in Paid Advertising

Marketing | Sales |

Digital marketing is the key for financial brands to reach new customers. See the benefits of utilizing this tool and…

Increase Your Ranking: PPC, SEM, and Paid Social

How do you rank when your customers are searching the web for a service you offer? Are your competitors bidding…

A Reflection on Listening, Sharing and Engaging Your Communities

Community |

As I began my morning routine on Monday, I wanted to go back to bed. I was scheduled to lecture…

Virtualizing Your Events

While many branches are partially reopening — or considering when they will reopen — the nature of social distancing, local…

Marketing in Crisis: Managing Customer Reviews

Marketing |

Financial brands like you are leading the charge to help communities during the COVID-19 pandemic – and your customers are…

Marketing in Crisis: How to Inspire Hope

Marketing |

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and…

Engaging Your Community at a Distance

Community |

You are rising to meet the needs in the communities you serve. You’ve helped with Economic Disaster Impact Loans (EIDL),…

Marketing in Crisis: Tips and Free Graphics for COVID-19 Communications

Marketing |

With changing services and hours of operations during the COVID-19 pandemic, it’s crucial to keep your customers informed. While you…

Crisis Communication: Learning From Leaders Like Jill Castilla

Compliance | Crisis Communication |

In times of crisis, we are all looking for inspiration from leaders who can rally others and provide a vision…

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