How can community financial institutions instill a culture of entrepreneurialism and continue to connect with customers as marketing practices change? Social Assurance met up with John Hanley, SVP & Senior Director of Marketing at Equity Bank to learn his insights on these questions and more. This rich conversation provides great insight into engaging social driven marketing campaigns, embracing the hustle of a community institution, and changing processes to be nimble, responsive, and agile. Catch our full conversation in the video below.