Helping Small Businesses Online

Today is Small Business Saturday, that one time a year when underdog marketers try to turn the tables on the big boxes and encourage consumers to shop local. Sure, it’s romantic to walk-in to your local boutique and if you met my friend Meghan at Select Style, you would want to visit her boutique, if you […]

Personalizing Your Email Campaigns

As I open my email every morning, I see dozens of emails that have inundated my inbox in the last twelve hours since my last check. I know every morning I will find some offer from Pottery Barn and other random marketing campaigns. Like most of the world, I skim the subject lines and delete […]