LinkedIn Security Breach

Social Assurance

LinkedIn Security Breach

Today over 6.5 million passwords were compromised on LinkedIn. Reports indicate that LinkedIn is investigating the hacker reports to identify exactly what was stolen and how. @linkedin Our team is currently looking into reports of stolen passwords. Stay tuned for more. What does it mean to you? If you happen to be one of the over

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Burst the Bubble

If you are not proud about something in your company… don’t waste time changing it. Our team gets excited about nearly everything we do. Whether it is a developer sharing a brilliant piece of code to archive millions of messages or a strategy we helped a client execute on, we take pride in what we

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Rapid Automation for Investment Advisors

The broker-dealer and Registered Investment Advisor communities have been rocked with the changes in social media. The speed of communication, need for responsiveness and content creation are paired with the same SEC and FINRA guidelines that apply to slower advertising mediums. Here are the top 5 ways that proper automation answers these challenging questions for your brokers or

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Are you the Smartest Person in the Room?

Chances are good you know your business well and want to project the image that you know what you are talking about. So how do you avoid coming across as the smartest person in the room, even when you might be. Here are a few tips to help your social messages establish credibility while not

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The Traffic Controllers of Social Media

Often overlooked amongst the writers and strategists of social media are the air traffic controllers; your very own Chief Compliance Officers. The role of a compliance officer is becoming more complex as Social Media dramatically increases the amount of messaging to be approved. This is the equivalent of forcing the traffic of O’Hare International Airport

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The Risks of Not Engaging

The most common question asked in regulated industries about social media is, “What are the risks in using social media?” This is a question that needs to be addressed through layers of security, monitoring, moderating of messages and archiving, but it is also worth asking the reverse: “What are the risks to not engaging in

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Sales and Marketing Divide

One of the biggest tragedies I continue to see in businesses is the divide between sales and marketing. Almost every company I have worked in or consulted with struggles with this tension. Not only does it create frustrations and typically turf wars, it simply reduces the chances of being effective. Social media by nature has begun to

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The Follower Myth

One of the most-discouraging questions I am asked on a daily basis is, “how do I get more followers?”I am amazed at how marketers focus on this metric as the reason to pursue social media strategy. It is like saying the football team with the most first-downs wins. True often-times first downs are linked to more

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