As banks and communities begin to re-open, discussions around marketing and bank growth are beginning to take place again in the boardrooms. But how does marketing actually look in a pandemic and during an economic crisis? As banks become more concerned with operational impacts due to looming credit quality issues and the shift in consumer behavior, discussions with and around marketing are essential for future bank success.
Join Ben Pankonin and our new Chief Marketing Officer, Jody Guetter, as they discuss:
- Understanding the importance of marketing roles in strategic conversations
- How to re-evaluate and adjust priorities
- Importance of being agile and flexible in volatile times