Scheduled Time : August 15, 2024 10:30 am
Community content is powerful. It’s relatable, connects your brand to emotions, and can be a core competitive advantage for community banks and credit unions. When you get it right, you transform local awareness into new accounts, loans, and commercial opportunities.
But creating this content isn’t always easy. Capturing the right photos and stories from community events doesn’t always happen. When it does, marketing teams don’t always have the context they need to pull together the full story. And what about give-back initiatives? From volunteer work to sponsorships and from fundraisers to financial literacy initiatives, these efforts should be a treasure trove of great content for social media. Yet, coordinating the moving pieces and gathering the necessary information from different teams can feel like an uphill battle.
This webinar breaks down community content from start to finish. Learn how to plan ahead, gather the right photos, videos, and stories, and how to curate them into content that drives results. We’ll cover the logistics, the pain points, the opportunities, and everything in between to help you translate community content into ROI.
Key Takeaways
- Why community content works on social media
- How to leverage partnerships, give-back initiatives, volunteerism, and more for compelling content.
- Systems and processes that streamline content creation and compliance
