Marketing in Crisis: Tips and Free Graphics for COVID-19 Communications
April 17, 2020
With changing services and hours of operations during the COVID-19 pandemic, it’s crucial to keep your customers informed. While you may not be able to see most of them in person, it’s possible to provide value and connect with them online. Here are a few ways you can still be social at a distance.
Customers can use social media to find the most up-to-date information on your services. As you change hours, set up customer support hotlines or share important financial information, let your social media audiences know. Some things to post about include:
This is an uncertain time. Many individuals and businesses are struggling. Letting them know that you are here to help can go a lot further than you think. Whether it is how your services can help businesses stay in operation or something to cheer others up, we are all looking for good news. Plus, it helps people feel less isolated. As a community bank, customers are looking at you to lead.
Don’t wait for your customers to come to you – be proactive and try to find ways to get them involved. Sometimes, the problem isn’t getting enough people to help during times of struggle; rather, it is connecting those who are willing to those who are in need. Something as simple as sharing the different ways for members to help out their local community food or blood bank can go a long way.
We are all in this together. If you are interested in learning more about how you can better help your bank or customers during the COVID-19 pandemic, be sure to check out our additional resources.
Ben Pankonin is the founder and CEO of Social Assurance, a software-solutions company that serves over 1,500 financial service providers across the country with marketing sales and community impact solutions.
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