Marketing in Crisis: Tips and Free Graphics for COVID-19 Communications - Social Assurance
 
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Marketing in Crisis: Tips and Free Graphics for COVID-19 Communications

Category: Marketing
Published: April 17, 2020

With changing services and hours of operations during the COVID-19 pandemic, it’s crucial to keep your customers informed. While you may not be able to see most of them in person, it’s possible to provide value and connect with them online. Here are a few ways you can still be social at a distance.

Share Updates

Customers can use social media to find the most up-to-date information on your services. As you change hours, set up customer support hotlines or share important financial information, let your social media audiences know. Some things to post about include:

  • Branch closings
  • Adjusted branch hours
  • Lobby closing with drive-thru hours
  • Virtual banker appointment scheduling availability
  • Alternate branch locations
  • Social distancing or sanitizing procedures

Pro Tip

Pro Tip: In times of crisis, there’s no such thing as over communicating. Be sure to share updates on as many different accounts as possible. Click the button below to download our free graphics to help you communicate branch closures and more.

Close the Distance

This is an uncertain time. Many individuals and businesses are struggling. Letting them know that you are here to help can go a lot further than you think. Whether it is how your services can help businesses stay in operation or something to cheer others up, we are all looking for good news. Plus, it helps people feel less isolated. As a community bank, customers are looking at you to lead.

Pro Tip

Post regularly. It not only will help improve your marketing metrics, but it’ll also help to inspire your community to come together.

Encourage Involvement

Don’t wait for your customers to come to you – be proactive and try to find ways to get them involved. Sometimes, the problem isn’t getting enough people to help during times of struggle; rather, it is connecting those who are willing to those who are in need. Something as simple as sharing the different ways for members to help out their local community food or blood bank can go a long way.

Pro Tip

You don’t have to have all the ideas yourself. Solicit input from your followers on where your community may need the most help.

We are all in this together. If you are interested in learning more about how you can better help your bank or customers during the COVID-19 pandemic, be sure to check out our additional resources.

Learn how Social Assurance's Community Spark platform helps financial brands connect with their communities.

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