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Community Spirit Bank Social Media Campaign Goes Viral, Spreads Core Message

By May 24, 20231 min read

The strategy for the Community Spirit campaign was simple: leverage the bank’s Facebook and Instagram channels to ask community members to nominate a person who demonstrates community spirit, whether through volunteer work, leadership, mentoring, or other good deeds. Ultimately, the campaign reached nearly 50,000 people, nearly 17 times the population of Red Bay—and garnered 20,000 engagements, 280 comments, and 320 shares.

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