Resources, takeaways and best practices to start, refine and launch your financial brand!
In the financial service industry, it can be hard to differentiate yourself from competition. Your biggest asset and key differentiator is your brand – the vision you have and the impact you want to drive for our community.
Whether you are starting from scratch or looking to update your existing brand, this eBook will provide the clarity and direction to:
- Understand the important elements to define in your brand guide.
- Clarify your brand and identify hero elements to elevate your brand.
- Implement best practices for launching updated brand elements.
- Building brand equity with trust.
“The vision that we have and the impact we want to drive for our community, that’s the brand.”
– Ben Pankonin, Social Assurance CEO
“A brand is more than your logo. It’s beyond the name of your company or even your employees. A brand is what your company stands for and believes.”
– Building a Brand
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