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Building a Brand eBook

By June 6, 20232 min read

Resources, takeaways and best practices to start, refine and launch your financial brand!

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In the financial services industry, it can be especially difficult to differentiate from competitors. One of your biggest assets and key differentiators is your brand. The vision you have and the impact you want to drive for our community comes back to the consistency and impact of your brand.

Whether you are starting from scratch or are looking to update your existing brand, this eBook provides the clarity and direction to:

  • Understand the important elements needed to define in your brand guide.
  • Clarify your brand and identify hero elements to elevate your brand.
  • Implement best practices for launching updated brand elements.
  • Building brand equity with trust.
69% of companies reported that brand guidelines aren’t widely adopted or don’t exist at all
Color increases brand recognition by up to 80%
Consistent branding across all platforms increases revenue by up to 23%

“The vision that we have and the impact we want to drive for our community, that’s the brand.”

– Ben Pankonin, Social Assurance CEO

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“A brand is more than your logo. It’s beyond the name of your company or even your employees. A brand is what your company stands for and believes.”

– Building a Brand


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