Social media commentary and information sharing can have a swift impact on financial brands, making it more important than ever for community banks, credit unions, and financial brands to remain in tune with consumer sentiment at a high level. Consumer sentiment (that is, how people feel) about a person, organization, industry, or topic is a powerful force, and one that can be measured and reported on quantitatively.
The Banking & Financial Services Sentiment Report from Social Assurance aggregates data from across a range of platforms containing social and other user-generated content. The data is queried by industry experts and packaged in digestible visuals and snapshots to provide community banks, credit unions, and financial brands with the pertinent and timely information they need to know about how people feel–good or bad–and how strongly.
