Social media platforms are constantly evolving, and Threads—Meta’s latest social media creation—continued to capture attention as a space for real-time conversations. While its rise has sparked buzz across industries, it can be challenging (especially for financial brands) to know which social media channels make sense. Whether your organization has joined Threads or is considering it, here’s what you need to know about how the platform has evolved since its launch.
Ad Boosting
Businesses and creators can amplify their reach by promoting posts through paid advertisements. This feature allows users to target specific audiences, improving visibility and engagement for key content.
Dedicated Feeds
Threads introduced customizable feeds that enable users to organize content around specific topics or hashtags for a more streamlined browsing experience.
Collaborative Posting
Users can co-author posts with other accounts, making it easier for brands, influencers, and community members to collaborate on shared content and expand their audience reach.
Stories Highlights
Users can save their favorite Stories as highlights on their profiles. Similar to the Highlights feature in Instragram, this feature provides a permanent way to showcase important updates, announcements, and memorable moments.
User Status
A green dot appears next to user profile pictures when the user is online, promoting real-time interactions. Users can manage this setting to balance engagement with privacy.
Enhanced Analytics
Threads expanded its analytics capabilities on mobile, offering detailed insights such as post views, likes, replies, and follower demographics, helping users refine their content strategies.
More Time to Edit Posts
Users now have 15 minutes to edit a post after it’s published. This extension gives more time to correct typos, refine wording, or adjust information, improving the quality of shared content.
It’s particularly useful for brands and organizations that need to ensure accuracy, professionalism, and compliance.
Multiple Drafts
Users can now create and manage multiple drafts, allowing for more efficient content planning and seamless workflow, especially for frequent posters.
Search Suggestions
Threads began testing search suggestions to help users discover new content and accounts based on their interests and activity, enhancing content discovery.
Social Assurance Now Supports Threads
For community banks, credit unions, and financial brands utilizing Social Assurance’s Marketing Platform to streamline content and compliance, creating and managing a presence on Threads is easier than ever. Threads is now supported by Social Assurance (along with Facebook, Linkedin, Instagram, and X (Twitter). This means financial brands can plan, create, schedule, publish, and archive content across all these platforms, including Threads, in one, central, secure, place. It also means engagements and feedback from Threads users engaging with your brand on the platform can also be accessed, managed, and moderated alongside inbound content from the other channels.
Unsure how to get started or what to post? Social Assurance’s client services team is here to help with a range of strategic content services. This can include help with content strategy, policies, execution, and more. Learn more by getting in touch through the link below.
