The Community Bank: Step One – Sponsorships
Community | Marketing |
A guide on building your relationships and growing engagement with your customers. The popular trend for banks these days is…
Three Skills Every Marketer Needs: Organization, Coordination and Adaptation
Marketing |
The skills every true marketer needs to hone in order to excel Marketing is one of the fastest developing fields…
Unpacking, Redecorating and Revamping
Community |
Social Assurance is always striving to be a mover and shaker within the community and although each week offers its…
Communicating during natural disasters
Crisis Communication |
The path of destruction that Hurricane Harvey has left over the past week has left many homeless, numerous feeling helpless…
Why Bank Branches are Here to Stay
Branding | Marketing |
If you have been following financial news for any point in the last couple of years, you would know that…
Marketing Disasters: Speed is the Key
Marketing | Social Media Management |
Everyone makes mistakes and businesses are no exception – especially on social media. Countless articles line the web about different…
Ben Pankonin named “Executive of the Year” by SPN
Staff Spotlight |
LINCOLN, Neb. (May 2017) – Ben Pankonin, CEO and co-founder of Lincoln-based Social Assurance, was recently named Silicon Prairie News…
Lifelong Investments
Banking Younger Generations | Marketing |
Great content does the work for you. It is like a loan that you can sit on and collect interest.…
Learning from a public relations disaster
Crisis Communication |
Public relations disasters are nothing new. However, thanks to social media, there are more avenues than ever to amplify any potential…
Millennials in Banking
Banking Younger Generations | Marketing |
The banking landscape is always changing – adding millennials into the formula can create an unexpected result. Considering recent events,…
Building Community Through Social Media
Social Media Management |
What makes a good community? Learn key takeaways on how you can take the next step in building your community…
Helping Small Businesses Online
Marketing |
Today is Small Business Saturday, that one time a year when underdog marketers try to turn the tables on the…
Personalizing Your Email Campaigns
Marketing | Sales |
As I open my email every morning, I see dozens of emails that have inundated my inbox in the last…
The Hallmark-ification of Marketing
Crisis Communication |
I grew up in a Hallmark store. You remember those cards people used to send by snail mail to show…
The Importance of Branding
Marketing |
First impressions are crucial for any company. It links a subconscious tone to who your brand is. Being a digitally…
