Social media is an ideal place for brands and businesses to show off how they’re connected to the communities they serve. For community banks, credit unions, and other community-focused financial brands, the way you engage with and support the community is also a powerful differentiator. Social media is an easy way to showcase that commitment—not just by talking about it, but by showing your give-back efforts, partnerships, and community work in action. The right kind of content helps you stand out, connect with customers and members, and reinforce the values that set your organization apart.
If you’re looking for fresh inspiration, here are 11 community content ideas designed to increase engagement and highlight local impact.
#1. Celebrate Local Businesses
Spotlight businesses in your community–especially those you have relationships with. Share their stories, highlight their milestones, or post behind-the-scenes features. This positions your brand as a supporter of local growth and entrepreneurship.
#2. Post About Community Events
Whether your team is sponsoring, attending, or volunteering, events make for highly shareable content. Post photos, short videos, or live updates from members of your team attending the event. Even a simple recap afterward reinforces your role in the community.
#3. Highlight Financial Education in Action
Financial literacy is central to your mission. Share photos or stories from workshops, webinars, and school visits where your team is teaching valuable money skills. Pair it with quick, actionable tips your audience can use.
#4. Run Community Spotlights
Create a recurring series where you profile individuals, nonprofits, or community groups making a difference. This kind of content not only supports local leaders but also builds trust by showing that your company amplifies community voices.
#5. Showcase Your Employees Giving Back
Engaging with the community during events or gatherings is the perfect time to put your employees in the spotlight. Feature photos of staff volunteering, mentoring, or participating in local initiatives. This humanizes your brand and demonstrates authentic commitment to service.
#6. Celebrate Local Milestones & Holidays
From hometown anniversaries to cultural celebrations, join in on moments that matter locally. A quick post with a genuine message (and maybe a photo from your community) shows awareness and relevance.
#7. Partner with Schools & Youth Programs
Share highlights from scholarship programs, student contests, or financial education sessions in classrooms. Showcasing your involvement with the next generation reinforces your role as a long-term community partner.
#8. Share Customer & Member Stories
Nothing is more powerful than real people sharing real experiences. With permission, highlight success stories of customers or members who’ve reached financial goals—like buying their first home, starting a business, or paying off a loan.
#9. Show “Behind the Scenes” Moments
People love to see the human side of community banks and credit unions. It’s what sets you apart from every other financial brand. Share candid photos of your team preparing for an event, decorating the branch, or celebrating birthdays. These posts help create approachable, relatable connections.
#10. Promote Community Give-Back Campaigns
If your company runs donation drives, sponsorships, or charitable initiatives, social media is the perfect place to share updates and encourage participation. Make it interactive by inviting followers to contribute stories, photos, or nominations.
#11. Share Stats & Metrics
Data is a powerful way to build credibility. As your building impact reports and prepping for CRA exams, look for interesting stats that help convey the impact your work makes in the community, and design them into eye-catching social media posts.
Bringing All Your Content Ideas Together
Community content is more than just feel-good posts—it’s a powerful way to build trust, deepen relationships, and highlight the unique role your community bank or credit union plays in people’s lives. By mixing in these types of content consistently, you’ll create a stronger, more engaging social presence that reflects your brand’s mission and values.
At Social Assurance, we help financial brands source, plan, and execute community-driven content every day. From storytelling to compliance-ready publishing, Social our solutions help your team capture, create, curate, and share the community content that matters. Need support too? Get in touch with our full-service content team for start-to-finish campaigns, social content, long-form storytelling, and more.
Ready to take your community content to the next level? Connect with us today to learn more.
