Why New Social Media Ideas Matter
Spring is a season of new life and renewal, making it the perfect time for financial brands to refresh social media content. Keeping posts timely, engaging, and relevant helps maintain audience interest, strengthen brand awareness, and build stronger community relationships.
It’s important to remember that social media isn’t just a marketing tool—it’s where your audience spends their time. Studies show that the average user spends over two hours per day on social media, making it one of the best channels for reaching current and potential customers. Consistently posting on-brand, relevant content not only keeps your institution top-of-mind but also signals credibility and trust to your audience.
Here are 10 fun and easy social media content ideas to help financial brands connect with customers and grow their online presence this spring.
#1. Spring Cleaning Your Finances
Spring cleaning isn’t just for homes—it’s also a great time to tidy up finances. Encourage followers to declutter their financial lives by reviewing monthly subscriptions, organizing budgets, or setting savings goals. Many people find financial tasks overwhelming, so breaking them down into simple, manageable steps can be very effective.
Create a simple checklist of financial spring-cleaning tasks. A quick poll asking customers which financial habit they want to improve this spring can also boost engagement. Additionally, featuring a short testimonial from a customer who successfully improved their financial habits can inspire others to take action.
#2. Tax Season Tips & Reminders
Tax season can be stressful, which provides an opportunity for financial brands to share helpful reminders and insights. Highlight key deadlines, basic tax preparation tips, and ways to maximize refunds. Many people may not realize the benefits of certain deductions or the importance of double-checking their return before submission.
A simple social post with a “Did You Know?” tax fact or featuring a checklist of important tax documents to have prepared before filing a tax return can be valuable for followers.
A quick video from a team member sharing a tax tip can also be engaging without requiring much effort. You could also post a “Last-Minute Tax Tips” series to help filers stay on track as deadlines approach.
#3. Spring Into Savings Challenge
Encourage followers to build better financial habits with a simple, achievable spring savings challenge. Each week, participants can put aside a small amount toward a savings goal, such as a vacation, home improvement, or emergency fund. Centering the challenge around a local event can make it even more engaging.
Share weekly motivational posts and practical tips, like “Skip the daily coffee run and save $20 this week!” Consider featuring success stories from participants who complete the challenge to build excitement and inspire others.
#4. Local Spring Events & Sponsorships
Spring is full of community events, and showcasing your brand’s involvement helps reinforce local connections. Whether it’s a charity run, a spring festival, or an educational seminar, sharing updates about these events builds engagement and shows your commitment to the community.
Community banks and credit unions can post a quick photo or video highlighting employees volunteering in the community. A simple caption explaining why the event matters and tagging the benefiting or associated organization can help personalize the message. Encourage followers to share their event experiences with a hashtag to boost interaction and visibility.
#5. Feature Spring Activities
People connect with people, and featuring employees is a great way to build relationships with the community. Highlight staff members’ favorite spring activities, whether it’s gardening, baseball, or weekend road trips. Employees sharing their personal interests can help customers relate to the people behind the brand.
A quick photo series with team members sharing their favorite springtime traditions or local spots to visit makes for easy, relatable content. A “Meet the Team” post featuring fun facts about employees’ favorite spring memories can help foster deeper connections with your audience.
#6. Homebuying Season Tips
Spring is a busy time for homebuying, giving financial brands opportunities to offer valuable insights. Share quick mortgage tips, first-time homebuyer checklists, or refinancing advice. Many buyers may not know where to start, so providing simple, step-by-step guidance can be extremely helpful.
A simple post with a “5 Things to Know Before Buying a Home” list or a quick overview about pre-approval can provide real value. Highlighting a mortgage lender with a friendly Q&A can also be an easy way to engage with an audience or feature success stories from homebuyers who recently acquired a loan.
#7. Financial Literacy Month (April)
April is Financial Literacy Month, making it a great time to educate an audience with simple, easy-to-understand financial tips. Topics like credit scores, budgeting basics, and smart saving strategies can be shared throughout the month. Providing straightforward, digestible content helps customers feel empowered rather than overwhelmed.
Try running a weekly series with bite-sized money management tips or showcase a variety of common financial myths and clarify if they’re true or false.
#8. Celebrate Small Businesses
Spring is a great time to shine a light on local businesses and entrepreneurs. Showcasing small business clients or offering business banking tips can build strong relationships in your community. Small businesses often appreciate the extra exposure, and followers enjoy discovering new places to support.
Consider highlighting commercial clients in a quick post, sharing their story and what they love about being part of the community. Short testimonials from business owners can make for engaging, feel-good content. Encouraging followers to comment or tag their favorites can further boost engagement.
#9. Easter & Spring Holiday Fun
Holiday-themed content is always a hit, and spring celebrations like Easter, Memorial Day, Mother’s Day, or Earth Day are great opportunities for engagement. Lighthearted, fun posts can help build brand personality while maintaining a financial tie-in.
Contests and giveaways can be especially successful in the spring. Consider a “Guess How Many Jellybeans” contest around Easter, where followers guess the number of jellybeans in a jar for a small prize. Simple Earth Day tips, such as how to go paperless with online banking, can also tie financial services into the season. A post highlighting ways your organization is supporting sustainability can reinforce your brand’s values.
#10. Outdoor Adventure Savings Tips
As the weather warms up, many customers are planning outdoor adventures. Budgeting tips for road trips, camping, and vacations can be both timely and helpful—especially with summer right around the corner. Encouraging responsible spending while making the most of travel opportunities can resonate with audiences.
A quick list of “5 Ways to Save on Your Spring Getaway” or a post about how a savings account can help fund summer travel plans keeps the content relevant. Encouraging followers to share their spring travel plans can also spark engagement.
Social Assurance Can Help Keep Content Fresh
Creating content can be time-consuming, but there are tools available to make the job easier. Social Assurance’s Marketing Platform helps streamline content creation from start to finish, with tools that centralize access permissions and social media management for marketing teams (or teams of one). Plan posts, source imagery and details from branch employees, draft, edit, approve, schedule, and publish–all in one place.
If you’re looking to outsource your social media content entirely, you’ll need a team deeply experienced in banking and financial services. Social Assurance can help. We work with community banks and credit unions nationwide to surface and create social media content and real-life stories and testimonials that are incredibly powerful when shared on socials. Interested in learning more? Follow the link below to get in touch.
