Fall is upon us, and as the last fiscal quarter settles in, you may be running dry on fresh ideas for your bank, credit union, or financial brand’s social media channels. We’re here to help with 25 post ideas to keep things interesting, fun, and engaging.
1. Show off the changing seasons.
In many communities, fall is an especially beautiful time of year. Highlight the changing colors and foliage with some fun photos of your communities. Get out and take a few photos. Consider recognizable landmarks that remind community members that your business is a local fixture. Some ideas: downtown areas, capitol buildings, university campuses, social or business districts, historic blocks and landmarks, and even branch locations.
2. Get feedback from customers.
Any time is a good time to include quotes and feedback from customers who love banking with you. Reach out to a handful of great customers and ask them if they’re up for being quoted, then use their words or pictures to show your commitment to customers.
3. Highlight a local business.
Winter is an important time of year for many local businesses. Give a shout out to a local business client with a quick highlight on who they are, what they do, and how they do it. Don’t forget a captivating image and be sure to tag both the business page and its owners in your post.
4. Hold a giveaway.
Have tickets to a seasonal gathering, exclusive local venue, concert, football game, or other community event? Consider using social media to hold a giveaway. This is a great way to conjure up engagement and get people talking.
5. Highlight volunteer efforts.
‘Tis the season for volunteering. As your teams and customers get involved in local initiatives, be sure to grab your camera (phone) and snap some photos. Collect quotes from staff about why they’re committed to volunteering and tell stories about volunteers who have an especially inspiring reason or history with a given organization. Be sure to tag the organizations you support in your posts!
6. Spread the word about food and clothing drives.
Speaking of local initiatives, be sure to use your social channels to highlight annual food drives, giving trees, clothing drives, and other give-back efforts. This is a great way to engage the community in service work and spread the word about the partner organizations you work with to meet community needs.
7. Celebrate the holidays.
Certainly there are some big fall holidays–Halloween and Thanksgiving, of course–but unconventional (and even silly) holidays can be a great opportunity to engage staff and community members. Look for opportunities to frequent the establishments of your business customers and tag them. See a quick list below of unconventional fall holidays.
8. Run a photo contest.
Between changing leaves, football season, and Halloween costumes, fall is a great time for a photo contest. These are great opportunities to engage staff and community members. Try a theme (such as a pet photo, a fan-related contest for a local team, a costume contest, or a pumpkin carving contest).
9. Post about game day.
Fall sports season is upon us, which means suites, season tickets, tailgates, big-screen setups, and more. Invite your customers to show off their game-day fandom, poll followers on who might win, or post about local businesses serving fans.
10. Highlight nonprofit partners.
It’s a great time of year to post about the work your bank, credit union, or financial brand does to support nonprofits and community organizations. Think about ways you can humanize these stories, sharing not just about donations and service work, but about the underserved communities impacted by your efforts. Be sure to tag key community members and nonprofits in your posts.
Mark Your Calendar:
September 26: National Pancake Day
October 1: International Coffee Day
October 10: World Mental Health Day
October 16: Bosses Day
October 31: Halloween
November 3: National Sandwich Day
November 6: Daylight Savings Time Ends
November 11: Veterans Day
November 15: National Entrepreneurs Day
November 24: Thanksgiving Day
November 25: Black Friday
November 27: Small Business Saturday
December 4: National Cookie Day
December 10: Human Rights Day
December 21: First Day of Winter
Managing your page’s social media can be a bit daunting. If you’re looking for tools that help you manage social content right alongside your other marketing, integrating compliance checkpoints and archival along the way, Social Assurance is here to help. We’re experts in this space. Our tools even include CRA management–helping your financial brand wrap its arms around community work in a way that makes it easy to share impact stories that engage current and potential customers.
Interested in learning more about how Social Assurance can help? Contact us here or email info@socialassurance.com.
